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Programmatic Advertising Master Course
Module 01: The Evolution of Online Display Advertising
Lesson 01: Introduction (1:23)
Lesson 02: Manual Direct Media Buying (5:20)
Lesson 03: Ad Networks (8:35)
Lesson 04: Ad Exchanges (2:49)
Lesson 05: DSPs & SSPs (1:36)
Lesson 06: Recap (3:01)
Module Exercise
Module 02: Introduction to Programmatic Advertising
Lesson 01: Introduction (0:38)
Lesson 02: Programmatic Advertising (3:00)
Lesson 03: The Benefits for Advertisers (4:39)
Lesson 04: The Benefits for Publishers (2:18)
Lesson 05: The Marketing Objectives You Can Achieve (2:50)
Lesson 06: Recap (1:43)
Module Exercise
Module 03: Programmatic Advertising Ecosystem
Lesson 01: Introduction (2:03)
Lesson 02: Advertiser, Agency & Publisher (3:25)
Lesson 03: Ad Network & Ad Exchange (2:09)
Lesson 04: Demand-Side Platform (8:29)
Lesson 05: Agency Trading Desk (6:57)
Lesson 06: Supply-Side Platform (6:41)
Lesson 07: Ad Server (6:18)
Lesson 08: Data-Management Platform (12:48)
Lesson 09: Ad Fraud Detection & Protection (21:06)
Lesson 10: Ad Viewability Solution (7:38)
Lesson 11: Brand Safety Solution (6:49)
Lesson 12: Web Analytics Platform (8:50)
Lesson 13: Creative Management Platform (12:41)
Lesson 14: Dynamic Creative Optimisation Platform (9:42)
Lesson 15: Marketing Attribution Platform (20:20)
Lesson 16: Digital Asset Management Platform (6:24)
Lesson 17: Ad Order Management System (3:06)
Lesson 18: Tag Management System (9:49)
Lesson 19: Recap (10:04)
Module Exercise
Module 04: Programmatic Media Buying Methods
Lesson 01: Introduction (1:35)
Lesson 02: Real-Time Bidding (6:48)
Lesson 03: Open Auction (5:26)
Lesson 04: Private Auction (12:57)
Lesson 05: Programmatic Direct (2:52)
Lesson 06: Preferred Deal (7:21)
Lesson 07: Guaranteed Deal (7:42)
Lesson 08: Recap (4:39)
Module Exercise
Module 04: Programmatic Advertising Formats
Lesson 01: Introduction (1:34)
Lesson 02: Programmatic Display Ads (16:24)
Lesson 03: Programmatic Video Ads (13:04)
Lesson 04: Programmatic Native Ads (10:44)
Lesson 05: Programmatic TV Ads (8:03)
Lesson 06: Programmatic Audio Ads (10:17)
Lesson 07: Programmatic DOOH Ads (15:59)
Lesson 08: Recap (8:19)
Module Exercise
Module 05: Tactics & Operations for Advertisers
Lesson 01: Introduction (0:41)
Lesson 02: Prospecting Tactics (6:08)
Lesson 03: Remarketing Tactics (4:39)
Lesson 04: Media Planning (6:16)
Lesson 05: Ad Operations (2:45)
Lesson 06: Recap (2:04)
Module Exercise
Module 06: Tactics & Operations for Publishers
Lesson 01: Introduction (1:00)
Lesson 02: Implementation of Ads.txt (2:05)
Lesson 03: Dealing with Privacy Laws (1:06)
Lesson 04: Universal ID (1:36)
Lesson 05: Header Bidding (2:25)
Lesson 06: Price Floor Optimisation (1:32)
Lesson 07: Ad Inventory Tactics (10:13)
Lesson 08: Traffic Generation Tactics (3:09)
Lesson 09: Ad Operations (3:48)
Lesson 10: Recap (3:35)
Module Exercise
Module 06: Challenges & Future of Programmatic Advertising
Lesson 01: Introduction (2:10)
Lesson 02: Ad Tech Tax (7:13)
Lesson 03: Multiple DSPs & Price Inflation (3:58)
Lesson 04: Ad Blocking (2:30)
Lesson 05: Too Complex Landscape (2:57)
Lesson 06: Artificial Intelligence (1:41)
Lesson 07: Augmented Reality (5:09)
Lesson 08: Virtual Reality (4:12)
Lesson 09: Blockchain Technology (5:29)
Lesson 10: Recap (4:56)
Module Exercise
Lesson 06: Supply-Side Platform
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