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Course Curriculum
Module 01: The Evolution of Online Display Advertising
Available in
days
days
after you enroll
Module 02: Introduction to Programmatic Advertising
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days
days
after you enroll
Module 03: Programmatic Advertising Ecosystem
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days
days
after you enroll
- Lesson 01: Introduction (2:03)
- Lesson 02: Advertiser, Agency & Publisher (3:25)
- Lesson 03: Ad Network & Ad Exchange (2:09)
- Lesson 04: Demand-Side Platform (8:29)
- Lesson 05: Agency Trading Desk (6:57)
- Lesson 06: Supply-Side Platform (6:41)
- Lesson 07: Ad Server (6:18)
- Lesson 08: Data-Management Platform (12:48)
- Lesson 09: Ad Fraud Detection & Protection (21:06)
- Lesson 10: Ad Viewability Solution (7:38)
- Lesson 11: Brand Safety Solution (6:49)
- Lesson 12: Web Analytics Platform (8:50)
- Lesson 13: Creative Management Platform (12:41)
- Lesson 14: Dynamic Creative Optimisation Platform (9:42)
- Lesson 15: Marketing Attribution Platform (20:20)
- Lesson 16: Digital Asset Management Platform (6:24)
- Lesson 17: Ad Order Management System (3:06)
- Lesson 18: Tag Management System (9:49)
- Lesson 19: Recap (10:04)
- Module Exercise
Module 04: Programmatic Media Buying Methods
Available in
days
days
after you enroll
Module 04: Programmatic Advertising Formats
Available in
days
days
after you enroll
- Lesson 01: Introduction (1:34)
- Lesson 02: Programmatic Display Ads (16:24)
- Lesson 03: Programmatic Video Ads (13:04)
- Lesson 04: Programmatic Native Ads (10:44)
- Lesson 05: Programmatic TV Ads (8:03)
- Lesson 06: Programmatic Audio Ads (10:17)
- Lesson 07: Programmatic DOOH Ads (15:59)
- Lesson 08: Recap (8:19)
- Module Exercise
Module 05: Tactics & Operations for Advertisers
Available in
days
days
after you enroll
Module 06: Tactics & Operations for Publishers
Available in
days
days
after you enroll
- Lesson 01: Introduction (1:00)
- Lesson 02: Implementation of Ads.txt (2:05)
- Lesson 03: Dealing with Privacy Laws (1:06)
- Lesson 04: Universal ID (1:36)
- Lesson 05: Header Bidding (2:25)
- Lesson 06: Price Floor Optimisation (1:32)
- Lesson 07: Ad Inventory Tactics (10:13)
- Lesson 08: Traffic Generation Tactics (3:09)
- Lesson 09: Ad Operations (3:48)
- Lesson 10: Recap (3:35)
- Module Exercise
Module 06: Challenges & Future of Programmatic Advertising
Available in
days
days
after you enroll
- Lesson 01: Introduction (2:10)
- Lesson 02: Ad Tech Tax (7:13)
- Lesson 03: Multiple DSPs & Price Inflation (3:58)
- Lesson 04: Ad Blocking (2:30)
- Lesson 05: Too Complex Landscape (2:57)
- Lesson 06: Artificial Intelligence (1:41)
- Lesson 07: Augmented Reality (5:09)
- Lesson 08: Virtual Reality (4:12)
- Lesson 09: Blockchain Technology (5:29)
- Lesson 10: Recap (4:56)
- Module Exercise
Who Is This Course For?
- Digital Marketing Professionals
- Programmatic Advertisers
- Professionals with Traditional Marketing Background
- Sales, PR, Communications, Creative & IT Professionals
- Entrepreneurs & Business Owners
Your Instructor
Alex Vasileiadis is a data-driven digital marketing professional with years of in-house and agency side experience.
Over the last decade, he was trusted to manage millions of dollars per year in online advertising campaigns for businesses in both the B2B and B2C spaces across several industries such as Financial, Travel, Real-Estate, Automotive, iGamming and Retail.
He has also helped companies operating in difficult niches that are subjected to a lot of regulations succeed in online advertising.
In addition to that, he helped several multinational corporations successfully run campaigns in more than 20 different countries including the US, UK, Spain, France, Italy, Canada, Russia and United Arab Emirates, to name a few.